{"id":12068,"date":"2024-01-20T08:05:08","date_gmt":"2024-01-20T08:05:08","guid":{"rendered":"https:\/\/www.velogik.com\/?p=12068"},"modified":"2025-10-28T14:47:25","modified_gmt":"2025-10-28T14:47:25","slug":"revitalized-reenergized-ready-to-ride-velogiks-bold-leap-in-active-mobility","status":"publish","type":"post","link":"https:\/\/www.velogik.com\/en\/revitalized-reenergized-ready-to-ride-velogiks-bold-leap-in-active-mobility\/","title":{"rendered":"Revitalized, Reenergized, Ready to Ride : V\u00e9logik\u2019s bold leap in active mobility"},"content":{"rendered":"\n

An example above, the new Leeds City Bike scheme in the UK, operated by Velogik<\/em>.<\/p>\n\n\n\n

Since its inception in 2008, Velogik has been at the forefront of the active mobility revolution, spreading the thrill of cycling throughout communities. Today, we\u2019re excited to unveil an exhilarating new direction that renews our focus and reignites our passion.\u00a0Brace yourselves \u2013 we\u2019re doubling down on our core strengths: managing and maintaining bicycle service fleets<\/strong>, with a precision focus on empowering local authorities and mobility providers across the vibrant landscapes of France and the UK.\u00a0 <\/p>\n\n\n\n

In the wake of two booming years for the bicycle sector following the post-Covid surge, 2023 hit the industry with significant turbulences. Yet, against this backdrop, V\u00e9logik has chosen to rise above the storm by refocusing on what do best: operating bicycle fleets for both our B2B and B2G markets. It\u2019s a strategic move away from the B2C bicycle service business, aimed at steering towards new horizons.<\/p>\n\n\n\n

Driving Asset Uptime for a driving<\/strong> Micromobility Future<\/strong><\/h2>\n\n\n\n

Our renewed commitment to B2B and B2G management and maintenance activities isn\u2019t just a pivot; it\u2019s a promise to drive innovation, foster expansion, and build a thriving micromobility future.<\/strong> While we take care of managing risk and maximizing uptime, together, we\u2019re not just building a future where cycling thrives \u2013 we\u2019re inspiring healthier communities and championing modal shift.<\/p>\n\n\n\n

Introducing Management & Maintenance As A Service (MMaaS)<\/strong><\/h2>\n\n\n\n

But that\u2019s not all. We\u2019re not just stopping at managing and maintaining fleets; we\u2019re internalising our\u00a0SaaS products<\/a>. Forget standalone products \u2013 we\u2019re crafting a \u2018one-stop shop\u2019 whole-service package. Velogik is at the forefront of this revolution, leveraging 15 years of experience to develop Management & Maintenance as a Service (MMaaS).\u00a0Our data-driven expertise and actionable plans empower you to make informed decisions, optimize every ride, and achieve your sustainability goals seamlessly.<\/strong><\/p>\n\n\n\n

Continued Expansion Across France and the UK<\/strong><\/h2>\n\n\n\n

Despite the bumps in the road, trends in the sector are riding high: cycling is on the ascent, and so are bicycle services. In France, the government\u2019s \u201cPlan V\u00e9lo et marche 2023-2027<\/a>\u201d is injecting \u20ac2 billion into developing cycling, infrastructure, and the economic sector. The 1st Public Bicycle Report<\/a> echoes the potential of bike-sharing schemes for decarbonizing transport systems, with impressive figures on subscribers cycling regularly and reducing car usage.<\/p>\n\n\n\n

Across the English Channel, the UK cycling market, despite supply chain challenges and a post-Covid cost of living crisis, is on the path to recovery. Mintel\u2019s research forecasts a 12% rise in new bicycle sales in 2024, with Brits set to buy a staggering 2.1 million bikes. Buoyed by this positive outlook and our laser focus,\u00a0Velogik is charging ahead with recent contracts in Avignon (France) and Leeds (UK), targeting 100,000 assets under management by 2030 with a Zero Carbon footprint.<\/strong><\/p>\n\n\n\n

A Stellar Management Team to Steer Velogik\u2019s Dreams<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

To meet these ambitious goals, we\u2019ve welcomed a new Group Chief Executive Officer, Olivier Carton<\/a>, in November. With a rich background in the financial and operational management of international companies, Olivier served as Chief Operating Officer at Fifteen from 2019 to 2022. He brings a fresh perspective to Velogik\u2019s transformation, streamlining our teams and focusing on expanding our historical business.<\/p>\n\n\n\n

In the UK, Nick Brown<\/a> takes the helm as Chief Executive Officer (UK) and joins the Velogik Group Board. A former finance lawyer turned cycling visionary, Nick founded the UK\u2019s largest independent bicycle service business, havebike, before its acquisition by Halfords in 2022.<\/p>\n\n\n\n

With a fantastic first year under his belt, Nick is geared up to overcome challenges, deliver value for stakeholders, and make a positive impact on both social and environmental fronts. Together with the exceptional new team led by Olivier Carton, they\u2019re committed to maintaining Velogik\u2019s leadership in the UK & European micromobility market.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

An example above, the new Leeds City Bike scheme in the UK, operated by Velogik. 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